As a long-term member of the European Economic and Social Committee and several global impact networks, Primož has a deep understanding and ability to holistic approach framing businesses with society challenges we face. Based on Google.org support, he developed Impact Design methodology enabling ventures to scale their competitiveness and innovativeness and access new and alternative financial resources while contributing to the people and planet values. He fosters the development of AI and digital tools for impact businesses and coaches impact design and readiness, new impact outcome business models (SIB, SOC), impact financing (including readiness for impact projects non-refundable funds), and People and Planet First certifications.